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  • Jessica Rubio

The Best Ways to Optimize Your Rental Revenue from Your Investment Property

Updated: Aug 7, 2023

If you want to earn extra income from your property investment, you might consider buying a place that you can rent out to short-term or vacationing tenants. This could be a condo near the ski slopes, a cozy house in a popular tourist spot like pigeon forge in Tennessee, or anything else that attracts visitors. To make the most of your rental income, here are some tips that you can follow.

Make Your Home Look and Feel Luxurious

Your home should offer more than just a place to sleep. It should be comfortable, attractive, and functional. To achieve this, you should invest in some upgrades that improve the home’s appearance and amenities. For example, you can have sofa-beds in every room to accommodate more guests, install modern TVs, provide Wi-Fi internet access, and have a contact number for any issues that may arise.

Hire Professionals for Photos and Listing

Most likely, you will use online platforms like VRBO, HomeAway or AirBnB to market your property to potential renters. These platforms have a lot of traffic, but they also have a lot of competition. To stand out from the crowd, you should hire a professional photographer to take high-quality photos of your home and a professional copywriter to write an appealing listing. These are one-time expenses that can help you attract more customers and charge higher rates.

Target Large Groups or a Specific Niche

You can also increase your rental income by catering to certain types of travelers who may be willing to pay more for your property. For instance, you may be buying a home in a place where weddings are common and you can advertise your home as a wedding venue. Or you may be buying a spacious 3 or 4 bedroom home that can host large groups of friends or families.

Ask for Referrals and Repeat Customers

Finally, don’t forget to ask your customers to refer your property to their friends and relatives who may be interested in staying there. And always invite them to come back again in the future. You may want to offer them a discount for repeat bookings to encourage them to return.

By following these steps, you can turn your vacation home or investment property into a profitable rental business that provides excellent customer service.

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